Custom Web Design Services

The initial stage of design development is the creation of a layout and prototyping. We take a slightly different approach. First, we make a detailed analysis of the business, and its specifics, form a portrait of the target audience, and determine its needs. Only a deep study of the brand's activity gives a complete picture of future graphic solutions. Thus, we try to provide a holistic image of the digital product, focusing on identity and convenience for the consumer.

Once we have an idea of the brand’s image and value, we move on to the second phase, namely idea research and prototyping. An idea is valuable because it is usually original and reflects the company's "soul," its strengths, and motivation. If an idea cannot be embodied graphically, we try to represent it in the interface as authentically as possible. Then we implement a full-fledged prototype, which demonstrates all the critical functionality of the product.

The process involves dozens and sometimes hundreds of hours of painstaking work on each element. The selection of colors, fonts, drawing animations of screen changes, and the layout of controls – all this requires detail and time. We try to meet deadlines by engaging the company's internal resources and distributing the workload with urgent tasks among the experts. Thanks to this, minimal time passes from the layout phase in Figma to the final version of the product.

Upon completion of the project draft, we conduct a comprehensive QA and verification of all elements. We examine graphics, animations, and fonts, comparing them with the original. In addition, we check the digital product for artifacts in the interaction and transition between screens. We perform a whole range of automated and manual cross-platform tests, running mobile, desktop, and web versions of the IT solution on emulators and physical devices.