Crypto Crew

A decentralized community platform that provides an opportunity for easy and high-quality communication with like-minded people

Project
Mobile & Web application
Technologies
IOS, Android & React.js

Specific
Cryptocurrency Education
Project
Web platform & Mobile Application
Year
2022

Overview

About project

Crypto crew have united experienced traders, investors, experts and ordinary enthusiasts into one large community.

In an environment of motivated like-minded people, everyone gets the opportunity to move to the next level, gain valuable experience and use it to increase their capital

Problems

From the end-user side:

Сomplicated process of registration and adaptation on community platforms

Impossibility to find companions by shared interests

Challenges with finding new communities

From the business side:

Lack of social opportunities: limited number of people in stream chats, voice chats, and video chats

The necessity of managing communities on different social networks

Absence of payment automation and points of monetization

Limited marketing functionality of platforms

Limited functionality for integrations

For business:

Possibility to make money by creating your own community. Easy management of your community due to platform capabilities

Points of monetization for your own audience

Challenges with finding new communities

Advertising solution that will enable building up your own community

Solution that will enable working with your own community in one place, unlimited streaming service, voice chats, handy LMS

Advanced instruments for marketing (push, paid ads, trial community/education, social bridges, landing generation, referral and MLM tools, tags search, banner advertising, subscribe to tags, free media channel, sending email, sms)

For users:

3-clicks registration and easy adaptation

Searching for communities and users by shared interest

Possibility of creating your own dashboard of different communities

p2p messaging, voice chats, video chats, streams

Ease of searching for content

In general:

Communicate and work with content at high levels, developing humanity

Solutions

A platform and an application with extensive functionality that will bring together all communities and users according to their interests.

Scope of work

DESIGN Process

The project was divided into stages, In turn, each stage consisted of separate tasks that made if possible to achieve the final result

Discovery

Initial Market Research

Stakeholder interview

Competitor analysis

Define

Information architecture

User persona

Customer Journey Map

Develop

Wireframes

UI Kit

Prototypes

Delivery

Usability testing

Development support

UX Research

COMPETITOR ANALYSIS

We identified the strengths and weaknesses of each competitor and, having worked out the problems of the platforms/turned them into our advantages

4,8 billion

Users in social networks and community platforms

$326 million

New users annually

$231 billion

Market volume in money terms

By 2027

The market volume will reach $434 billion

2 hours 31 minutes

Over half of the world currently use social media and community platform (59%). The average daily time spent on social media and community platform is 2 hours 31 minutes.

UX Research

USER PERSONA

For a more accurate analysis of the platform. We used the formation of personas as one of the methods to understand the basic needs and problems faced by the platform`s target audience. There are 2 types of users: students and course owners.

Jacob Jones

Crypto Trader, 38 y.o.

I have been teaching at the university. But also I have some programming coursework that I want to upload to the platform and keep my teaching activities even in retirement

Needs & Goals

I need it to be straightforward to upload courses

I want to keep abreast of student progress

It would be perfect to upload my course in multiple languages

Pains

Sometimes the platform can be a bit slow when loading large amounts of data

The platform`s UI can be overwhelming and not very intuitive, especially for new users

It`s hard for me to force myself to study regularly

Marvin McKinney

Crypto Trader, 23 y.o.

I have been familiar with IT for several years as backend developer in a dream company. But now I want to learn the profession of Crypto trader.

Needs & Goals

It would be fantastic if the platform could integrate with popular crypto payment and I could pay for it monthly

I want to receive feedback from mentor during my studing

I need to take tests to check my knowledge constantly

Pains

Sometimes the platform can be a bit slow when loading large amounts of data

The platform`s UI can be overwhelming and not very intuitive, especially for new users

It`s hard for me to force myself to study regularly

Architecture

PLATFORM ARCHITECTURE

Based on the data from our client and the results obtained during the search, we created an informational Architecture.

Crypto crew

Registration

My Profile

Referral Page

Dashboard

Courses

Last courses

colors & typography

Based on the data from our client and the results obtained during the research, we created an informational Architecture.

Apple

#58BF44

Scarpa Flow

#56555B

Electric Violet

#6922FF

Silver

#C5C5C5

Broom

#FFE822

White

#FFFFFF

Coral Red

#FF453A

Mazzard

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpSsTtUuVvWwXxYyZz

1234567890

UI Design

Registration

Join our secure and user-friendly platform today and start your journey into the exciting world of digital assets. Registration is quick and hassle-free, allowing you to access a multitude of features and benefits

Dashboard

Unlock the doors to knowledge and endless possibilities with our cutting-edge educational platform. Join a community of learners and educators dedicated to enhancing skills, fostering creativity, and achieving academic excellence

MY WORKSPACE

Stay organized and on top of your academic commitments with our intuitive and efficient homework page. Manage your assignments, deadlines, and progress all in one place, making your learning journey smoother and more productive

Course view

The Course View Page is the heart of our learning platform, carefully designed to enhance the user experience for students and educators alike. With a user-centric approach, we've crafted an interface that seamlessly blends aesthetics with functionality

Referral

Discover a place where knowledge thrives, curiosity sparks, and connections flourish. Our community page is the heart of our edtech platform, where learners and educators come together to share, collaborate, and grow.

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