Dogiz

“Dogiz” is your all-in-one solution for pet care, offering health tracking, expert advice, services, and rewards, all conveniently accessible through a user-friendly app.

Project

Mobile application

Technologies

IOS, Android

overview

Dogiz is a user-friendly app for dog owners, offering recommendations, tracking walking journeys, accessing essential dog services.

www.dogiz.com

Challenges

  • Goals

    To empower dog owners by providing recommendations, efficient coordination of essential services, centralized health monitoring, effective lost dog notifications, fostering user engagement in a pet-focused community, facilitating consistent dog care routines, offering convenient access to various dog-related services, and incentivizing positive pet care through a rewards system.

  • Problems

    Product owner raised concerns about the lost dog notification system's effectiveness and community participation. They also addressed issues with service availability, app usability, and interface design. Discussions continue to optimize the rewards program, expert recommendations, and explore effective marketing strategies for sustainable app growth.

  • Solutions

    Fostering user engagement through interactive features, collaborating with specialists for expert recommendations, offering a booking system for services, implementing centralized health monitoring, utilizing a robust lost dog notification system, providing a built-in scheduling tool for consistent care routines, and introducing a rewards program to encourage pet care practices.

Technologies we used

Back-end:

Front-end:

Front-web:

Scope of work

  • Research

    • Benchmarking Research
    • Stakeholder Interview
    • Personas
    • Competitor Analysis
    • User Interviews
    • User Scenario
    • Information Architecture
    • CJM
    • UX Audit

  • Design

    • Moodboard
    • Low Fidelity Wireframing
    • High Fidelity Wireframing
    • Interactive Prototyping
    • UI Design
    • Tech specifications for developers

  • Development

    • Design Review
    • Project Architecture
    • API
    • Layout
    • API Integration

  • Deliver

    • Usability Testing
    • UX Improving
    • Debugging
    • Launch APP
    • Supporting
    • Tech specifications for developers

Site map

Based on market research, we observed that many applications had complex user paths, so we opted for a streamlined Information Architecture, including elements while showcasing unique features that set us apart from competitors, ensuring a straightforward and intuitive user experience.

Hub

  • Today activity
  • Today's plans
  • Dog's journey

Services

  • Dog sitting
  • Dog training
  • Grooming
  • Vet services
  • Insurance

Inbox

  • Notifications
  • Support
  • Chats

Schedule

  • Morning walk
  • Dog trainer
  • Vet service
  • Pet Birthday

Profile

  • Dog's info
  • Coins
  • Vouchers
  • Payment card info

  • Jenny Wilson

    Veterinarian • Age: 28

    Background

      The Dr. Poop feature is genius! It helps me analyze my dog's waste and know when to seek veterinary attention.

      The personalized recommendations for my dog's specific needs are incredibly helpful.

    Pain Points

      Struggling to find reliable dog walkers and groomers, making it challenging to ensure Max receives the best care and attention when she is occupied with work.

      Uncertainty about best pet care practices due to limited access to recommendations.

  • Emma Johnson

    Graphic Designer • Age: 34

    Background

      Emma is a 34-year-old family woman with three kids and a friendly Labrador named Buddy.

      She values the companionship and joy that Buddy brings to their family life and strives to provide him with the best care possible.

    Pain Points

      Without a health monitoring system, she may lack the tools to track the dog's health statistics.

      Limited means to inform and seek help from the neighborhood in case of a lost dog, making it challenging to locate the missing pet.

  • Sophia Anderson

    Photographer • Age: 26

    Background

      Sophia is a 26-year-old photographer who lives in a small apartment with her Border Collie Pixel.

      Sophia's business keeps her occupied, but she balance her work with time spent with Pixel, whom she considers as her loyal companion.

    Pain Points

      Challenging to keep track of the dog's health due to a demanding work schedule, leading to concerns about providing him with attention.

      Difficulty finding reliable pet care services that align with her dynamic schedule.

Customer Journey Map

The customer journey with "Dogiz" begins with registration, engaging with health monitoring, earning coins, and accessing expert recommendations. Using the coins, users spend them on services. Satisfied users continue using "Dogiz", fostering loyalty and contributing to the app's growth.

  • Behaviour

    Track

    Manual tracking the dog's weight, exercise statistics, and visiting the vet for monitoring and care.

    Earn

    Previously, users lacked the option to receive rewards for engaging in activities and had to use real money to enhance their pet care experience.

    Spend

    Users did not have the ability to access a diverse range of services, such as dog sitting, training, grooming, vet services, insurance, and day care, using virtual currency.

  • Barrier

    Track

    Doubts about tracking all relevant aspects of the dog's well-being, potentially leading to less comprehensive monitoring and care.

    Earn

    Users were hesitant about the additional cost and potential financial burden to enhance their pet care experience.

    Spend

    Users may have been hesitant and doubtful about their ability to access a diverse range of services and may have wondered about the availability and reliability of such services.

  • Task

    Track

    To track your dog's weight, record mood ratings, and monitor exercise statistics for better pet care.

    Earn

    To accumulate coins by completing various activities, rewarding for the active engagement in pet care.

    Spend

    Build user confidence in the app's services, promoting the use of earned coins for accessing various offerings like dog sitting, training, grooming, vet services, and more.

#FFEDE7

Typography
& Colors

Rubik

B1

S1

H2

H1

#232121

#7540EE

#01C297

wIREFRAMES

High
Fidelity
Wire
frames

Wireframing is a simplified visual representation of a webpage or app layout, focusing on structure and functionality.

User Interface

  • Add your dog

    Craft a tailored profile for your cherished companion, initiating a personalized pet care journey within the Dogiz.

  • Hub page

    Stay informed with your pet's daily activities, get reminders for plans like vaccinations, access expert advice, and track your pet's wellness journey on the Dogiz Hub.

Health tracking, expert advice, and reliable services - all in one app for a seamless pet parenting experience.

  • Lost dog alert

    Dogiz notifies nearby app users about your missing pet, sharing crucial information for a swift and safe return.

  • Dog’s journey

    Track your dog's journey with a visual timeline of memorable moments and important health events on the dog's journey.

+200 screens

user interface

conclusion

By engaging our client team and working closely, we've aligned the project with internal processes. Our focus now shifts to analytics, UX, and conversions as we improve the product

Check out how our custom designs get done

Our cases

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