The Importance of Color in Mobile App Design

The design of mobile apps plays a significant role in attracting more customers. It's hard to deny the influence of the color of the app interface design on users.

It is equally important to emphasize the choice of the right shades and make the design as user-friendly as possible. People are drawn to colorful mobile apps that also provide useful and informative content. However, the main problem lies in choosing the color scheme for different segments. Mobile app developers need to choose the color of the app icon, logo, color scheme, etc.

The Importance of Primary Shades

When creating the design of the app interface, developers try to follow fashion trends when choosing the color design. It is necessary to note that each shade has its impact on communication with the user.

We suggest analyzing several primary shades and the value they carry.

• Red – symbolizes impulsivity and a call to action.

• Yellow – the color of joy and optimism.

• Green – associated with nature by users, as well as with money and wealth.

• Orange – the color of enthusiasm.

• Blue – the color of tranquility and prosperity.

Coloring of the Application Icon

When visiting Google Play or the Apple App Store, you will see a large number of app icons painted in various shades.

It is important to note that the icon's color is mainly determined by what the app represents. At this stage, your understanding of the meaning of shades comes into play. When choosing Android or iOS app designs, it is essential to rely on current trends and not ignore the most common colors: blue, red, and green.

Color Schemes and Their Types

Choosing the right color scheme is a priority task that needs to be addressed. There are several different aspects to consider, such as choosing the predominant color of your brand. To improve interaction with the user, it is essential to use simple tones that will be pleasant to the eye, and text against their background will be easily readable. It is best to get by with two or three simple colors or use a color wheel that already has ready-made solutions.

Among the main color schemes used in mobile app design, the following should be highlighted:

1. Monochromatic is one of the simplest schemes. It contains only one color and its shades.

2. Analogous scheme contains three consecutive shades that are closely related to each other.

3. The complementary scheme includes contrasting colors that contradict each other. Their main task is to focus the user's attention.

4. The compound scheme combines one base color, complemented by a pair of similar shades on both sides.

Adobe Color CC can simplify the work for designers. It allows you to select any color as the base shade and add a palette.

Contrast Effect

When creating the design of the app interface, you should pay attention to color contrast. This technique is used to prevent eye strain and helps maintain user attention. It is worth avoiding the use of two shades with low color contrast, which can distort text readability. If necessary to highlight an area or text, you can use a color with a high level of contrast.

It is important not to forget about people with visual impairments who cannot distinguish colors. In this case, strokes, patterns, signs, etc., are used.

In conclusion, it is worth noting how important the color design of mobile apps is. The right choice of shade will help increase user interaction with the app and increase conversion.