When a mobile app has already been developed and placed on Google Play and the App Store, the long and exciting process of promoting it begins. It is important to understand how to attract potential customers and convince them to install it on their smartphones.
Currently, there are more than 5 million apps available on the marketplaces. Standing out among such a large number of competitors is quite difficult. You need not only to create a quality product, but also to know how to promote it correctly.
Users will not install the app without additional incentives. You need to offer them something in return. For example, benefits that they get from the installation (bonuses, discounts, etc.).
We present to you four effective ways to promote your mobile app for free and without registration.
Method 1: In-Store Promotion and Assistance
Is your business related to sales or providing services? It’s important to continue engaging with customers after they leave your store. You can offer them to install your mobile app.
Creating a special area in your store where customers can get assistance with installation is a great solution.
To organize this, you need to:
Allocate a special area with bright signage.
Assign consultants who will answer customers' questions and explain the benefits of the software product.
Place instructions (QR codes, flyers) for easy downloading.
You can also think about a reward program. For example, offering bonuses for installing the app in the store.
Training Staff to Promote the App
For the effective execution of this process, a competent consultant is required. Their responsibilities will include:
Informing customers about the benefits of your software product (such as discounts, exclusive offers, user-friendly interface).
Providing a practical demonstration of the installation and usage process of the app.
Distributing flyers (instructions, cards, and other materials) for quick downloading.
Motivational programs can be used for staff to reward each successful installation.
Method 2: Utilize Existing Customer Data
You likely have a ready-made customer database with their email addresses and phone numbers. Using this data allows you to effectively promote your software product.
You can send emails and messages informing users about the availability of the mobile app and providing a link for downloading it.
Notify your newsletter subscribers about the launch of the new product and demonstrate its benefits. It is also advisable to offer a discount on the first order to encourage downloads.
Here are some tips on how to write convincing emails:
Use customers' names (or other personal information) to make the messages more personal and relevant.
Be clear and concise in presenting the special offer.
Highlight the benefits and unique advantages of using the app.
Include bright and attractive visual content.
Use a clear and noticeable call to action (e.g., “Download the app now”).
Analysis helps segment the audience to send targeted messages. For example, reminding active customers about additional bonuses in the application.
Timing and Frequency of Communications
To maximize engagement and avoid overwhelming customers, it is important to choose the right time and frequency for promotional emails.
Recommendations for sending messages are as follows:
- Optimal time:
before the workday begins, from 8:00 to 10:00.
lunchtime, from 12:00 to 14:00.
evening, from 18:00 to 20:00.
- Optimal frequency of sending messages:
- weekly (good for maintaining regular contact with customers without the risk of overwhelming them).
- twice a month (effective if there aren't many updates).
- monthly (suitable for a general overview and major updates).
You can segment the audience and set the time and frequency of messages for each group separately. For example, active buyers will receive messages more frequently.
Also, don't forget to allow customers to choose how often they want to receive messages from you. This will help avoid overload.
Method 3: Leverage Your Digital Platforms
It is important to utilize all available tools and opportunities to inform customers that you have your own mobile app.
Using social media is a powerful tool for announcing and promoting your software product.
It would be wise to launch a promotion for new users (for example, discounts on the first order or other special privileges).
The following tips will help:
Create engaging content using videos and animations to better capture the audience's attention.
Post reviews and success stories of using your app. This will build trust and increase interest.
Find influencers in your niche and offer them a partnership. They will help create content about your app and share it with their audience.
Run paid advertising campaigns with influencers to increase reach.
Launch contests or giveaways among mobile app users, which will encourage new downloads.
Use targeted advertising.
Continuously engage with your audience. Regularly post updates about the app. Involve users in discussions, and respond to all their comments and questions. This will help create a positive impression of your product.
Don't forget to create unique hashtags. Actively using them in posts will help find and share content about the app.
Using Your Website as a Launchpad
To increase mobile application downloads, you can place links to the App Store and Google Play on the main page of your website (for example, in the footer).
Create content that is interesting to your audience, and for ease of downloading, place QR codes. It is important to highlight the benefits of installation for customers to motivate them to take action.
Here are a few effective strategies:
Place banners and pop-ups to grab users' attention.
Create a special page for the app with a description of its benefits and download links.
Use “Download Now” buttons on all pages of the website
Promotions and contests are also good motivating factors for the audience. Organize such events on your website with prizes for users who have installed the app.
It is always worth using analytics tools (such as Google Analytics). They will help track the effectiveness of your software promotion so you can optimize your strategy.
Method 4: Collaborate with Business Partners
You can involve your business partners in advertising your mobile app. Offer them to:
post information about the product on social media.
send informational emails.
publish download links on their websites.
You will recommend your partners' products to your subscribers, and they will recommend your app to theirs.
Involving partners in joint promotional activities can significantly expand your marketing efforts.
To do this, you should:
Identify suitable partners with a similar audience.
Prepare an attractive offer for them (the benefits partners will receive from cooperating with you).
Write a personalized message explaining your choice.
Develop a joint action plan, along with shared goals and objectives.
Run joint promotional campaigns.
At the end, you should analyze and assess the results of the efforts.
Crafting Joint Promotional Offers
Working with business partners is an effective method not only for increasing mobile app downloads but also for enhancing your brand's recognition.
Here are a few successful strategies for achieving the goal:
Joint promotional campaigns that promote both your partner's product and yours. For example, mentioning your app in their marketing materials.
Exchange of advertising space on social media and websites. This will help expand the audience and attract new customers.
Referral programs that reward partners for each new user they bring in.
Equally important will be organizing joint online events (webinars, masterclasses, etc.). This will help draw attention to your app and provide valuable content to users.
Conclusion
Each of the methods presented is important in its own way. Promoting the app in the store will help engage those customers who are not particularly active online (for example, those who do not use social media).
Using customer data for mailings is suitable for the audience segment that values a personalized approach. Social media opens up vast opportunities for attracting users from the internet. Collaborating with business partners is mutually beneficial for both parties.
It is important that your mobile app provides real value to customers. This is a key aspect of successful promotion.
You must understand:
The needs and preferences of your users, to know the features and services they prefer most.
The advantages and benefits the app can offer customers (such as exclusive discounts or unique content).
The need for constant updates and improvements to the product.
The importance of an intuitive and easy-to-use interface so customers can quickly start using the app.
You should regularly collect and analyze feedback from users. This will help you respond quickly to their needs and suggestions. Such actions will significantly improve your mobile app and show customers that they are valuable to you.