Dogiz
“Dogiz” is your all-in-one solution for pet care, offering health tracking, expert advice, services, and rewards, all conveniently accessible through a user-friendly app.
Project
Mobile application
Technologies
IOS/Android
Overview
Dogiz is a user-friendly app for dog owners, offering recommendations, tracking walking journeys, accessing essential dog services.
www.dogiz.comChallenges
Goals
To empower dog owners by providing recommendations, efficient coordination of essential services, centralized health monitoring, effective lost dog notifications, fostering user engagement in a pet-focused community, facilitating consistent dog care routines, offering convenient access to various dog-related services, and incentivizing positive pet care through a rewards system.
Problems
Product owner raised concerns about the lost dog notification system's effectiveness and community participation. They also addressed issues with service availability, app usability, and interface design. Discussions continue to optimize the rewards program, expert recommendations, and explore effective marketing strategies for sustainable app growth.
Solutions
Fostering user engagement through interactive features, collaborating with specialists for expert recommendations, offering a booking system for services, implementing centralized health monitoring, utilizing a robust lost dog notification system, providing a built-in scheduling tool for consistent care routines, and introducing a rewards program to encourage pet care practices.
Technologies we used
Back-end
Front-end
Front-web
Scope of work
Research
- Benchmarking Research
- Stakeholder Interview
- Personas
- Competitor Analysis
- User Interviews
- User Scenario
- Information Architecture
- CJM
- UX Audit
Design
- Moodboard
- Low Fidelity Wireframing
- High Fidelity Wireframing
- Interactive Prototyping
- Tech specifications for developers
Development
- Design Review
- Project Architecture
- API
- Layout
- API Integration
Deliver
- Usability Testing
- UX Improving
- Debugging
- Launch APP
- Supporting
- Tech specifications for developers
Site map
Based on market research, we observed that many applications had complex user paths, so we opted for a streamlined Information Architecture, including elements while showcasing unique features that set us apart from competitors, ensuring a straightforward and intuitive user experience.
Hub
- Today activity
- Today's plans
- Dog's journey
Schedule
- Morning walk
- Dog trainer
- Vet service
- Pet Birthday
Services
- Dog sitting
- Dog training
- Grooming
- Vet services
- Insurance
Profile
- Dog's info
- Coins
- Vouchers
- Payment card info
Inbox
- Notifications
- Support
- Chats
Jenny Wilson
Veterinarian • Age: 28
The Dr. Poop feature is genius! It helps me analyze my dog's waste and know when to seek veterinary attention.
The personalized recommendations for my dog's specific needs are incredibly helpful.
I love how Dogiz keeps me organized with my dog's daily routine, from walks to vet visits.
Struggling to find reliable dog walkers and groomers, making it challenging to ensure Max receives the best care and attention when she is occupied with work.
Uncertainty about best pet care practices due to limited access to recommendations.
Needs a solution that streamlines pet care activities and provides all the necessary services and information in one place, saving time and effort.
Seeks access to expert recommendations and up-to-date information on pet care trends and practices.
Personas
The customer journey with "Dogiz" begins with registration, engaging with health monitoring, earning coins, and accessing expert recommendations. Using the coins, users spend them on services. Satisfied users continue using "Dogiz", fostering loyalty and contributing to the app's growth.
Emma Johnson
Graphic Designer • Age: 34
Emma is a 34-year-old family woman with three kids and a friendly Labrador named Buddy.
She values the companionship and joy that Buddy brings to their family life and strives to provide him with the best care possible.
Without a health monitoring system, she may lack the tools to track the dog's health statistics.
Limited means to inform and seek help from the neighborhood in case of a lost dog, making it challenging to locate the missing pet.
Sophia Anderson
Photographer • Age: 26
Sophia is a 26-year-old photographer who lives in a small apartment with her Border Collie Pixel.
Sophia's business keeps her occupied, but she balance her work with time spent with Pixel, whom she considers as her loyal companion.
Challenging to keep track of the dog's health due to a demanding work schedule, leading to concerns about providing him with attention.
Difficulty finding reliable pet care services that align with her dynamic schedule.
Customer journey map
The customer journey with "Dogiz" begins with registration, engaging with health monitoring, earning coins, and accessing expert recommendations. Using the coins, users spend them on services. Satisfied users continue using "Dogiz", fostering loyalty and contributing to the app's growth.
Behaviour
Track
Manual tracking the dog's weight, exercise statistics, and visiting the vet for monitoring and care.
Earn
Previously, users lacked the option to receive rewards for engaging in activities and had to use real money to enhance their pet care experience.
Spend
Users did not have the ability to access a diverse range of services, such as dog sitting, training, grooming, vet services, insurance, and day care, using virtual currency.
Barrier
Track
Doubts about tracking all relevant aspects of the dog's well-being, potentially leading to less comprehensive monitoring and care.
Earn
Users were hesitant about the additional cost and potential financial burden to enhance their pet care experience.
Spend
Users may have been hesitant and doubtful about their ability to access a diverse range of services and may have wondered about the availability and reliability of such services.
Task
Track
To track your dog's weight, record mood ratings, and monitor exercise statistics for better pet care.
Earn
To accumulate coins by completing various activities, rewarding for the active engagement in pet care.
Spend
Build user confidence in the app's services, promoting the use of earned coins for accessing various offerings like dog sitting, training, grooming, vet services, and more.
| Main Travel stages | Track | Earn | Spend |
| Behaviour | Manual tracking the dog's weight, exercise statistics, and visiting the vet for monitoring and care. | Previously, users lacked the option to receive rewards for engaging in activities and had to use real money to enhance their pet care experience. | Users did not have the ability to access a diverse range of services, such as dog sitting, training, grooming, vet services, insurance, and day care, using virtual currency. |
| Barrier | Doubts about tracking all relevant aspects of the dog's well-being, potentially leading to less comprehensive monitoring and care. | Users were hesitant about the additional cost and potential financial burden to enhance their pet care experience. | Users may have been hesitant and doubtful about their ability to access a diverse range of services and may have wondered about the availability and reliability of such services. |
| Task | To track your dog's weight, record mood ratings, and monitor exercise statistics for better pet care. | To accumulate coins by completing various activities, rewarding for the active engagement in pet care. | Build user confidence in the app's services, promoting the use of earned coins for accessing various offerings like dog sitting, training, grooming, vet services, and more. |
#FFEDE7
Typography
& Colors
Rubik
Wireframes
High
Fidelity
Wireframes
Wireframing is a simplified visual representation of a webpage or app layout, focusing on structure and functionality.
High
Fidelity
Wire
frames
Wireframing is a simplified visual representation of a webpage or app layout, focusing on structure and functionality.
User interface
Add your dog
Craft a tailored profile for your cherished companion, initiating a personalized pet care journey within the Dogiz.
Hub Page
Stay informed with your pet's daily activities, get reminders for plans like vaccinations, access expert advice, and track your pet's wellness journey on the Dogiz Hub.
Health tracking, expert advice, and reliable services - all in one app for a seamless pet parenting experience.
Lost Dog Alert
Dogiz notifies nearby app users about your missing pet, sharing crucial information for a swift and safe return.
Dog's journey
Track your dog's journey with a visual timeline of memorable moments and important health events on the Dog's Journey.
Add your dog
Craft a tailored profile for your cherished companion, initiating a personalized pet care journey within the Dogiz.
Health tracking, expert advice, and reliable services - all in one app for a seamless pet parenting experience.
Lost Dog Alert
Dogiz notifies nearby app users about your missing pet, sharing crucial information for a swift and safe return.
Hub Page
Stay informed with your pet's daily activities, get reminders for plans like vaccinations, access expert advice, and track your pet's wellness journey on the Dogiz Hub.
Dog's journey
Track your dog's journey with a visual timeline of memorable moments and important health events on the Dog's Journey.
+200 screens
User interface
Conclusion
By engaging our client team and working closely, we've aligned the project with internal processes. Our focus now shifts to analytics, UX, and conversions as we improve the product